Privacy Policy

Data Privacy Statement

Thank you for visiting our website. AURA Process Heat LP takes the protection of your data very seriously. We want you to know in which cases we collect data and how we use them. We are committed to your digital security and privacy and have ensured that we and third parties will follow the data protection regulations (GDPR). Below you may find information on how we collect data and use information while you are visiting our website. In order to improve and develop our website and technologies as well as our services to you it is possible that this privacy policy may change. We recommend that you read this data privacy statement carefully from time to time.

Last Update: 31. March 2021

1. Name and address of the controller

The controller in the sense of the General Data Protection Regulation and other national data protection laws of the Member States as well as other provisions pertaining to data privacy and protection laws is:

Caroline Burkhart

AURA GmbH & Co. KG

Siebeinstrasse 3

76726 Germersheim, Germany

Authorised Representatives: Patric Burkhart (CEO)

E-mail address: info@auragmbh.com

Phone: +49(0)7274-7006-0 

 2. Representative in the EU

Caroline Burkhart
AURA GmbH & Co. KG
Siebeinstrasse 3 (Zone 2)
76726 Germersheim, Germany

Authorised Representatives: Patric Burkhart (CEO)

E-mail address: info@auragmbh.com

Phone: +49(0)7274-7006-0

3. General information regarding data processing

I. Scope of processing of personal data

In principle, we collect and use personal data of our users only to the extent it is required to provide a functioning website as well as for our content and services. The processing of personal data of our users takes place only to the extent permitted by law – especially if the collection and use of data is necessary for the fulfillment of a contract with the owner of the data or if he or she has consented to the processing.

II. Legal basis for the processing of personal data

To the extent that we obtain consent from the data subject for the processing of personal data, Section 6 Subsection 1 lit. a EU General Data Protection Regulation (GDPR) serves as legal basis for the processing of personal data. For the processing of personal data required to execute a contract whose contractual party is the data subject, Section 6 Subsection 1 lit. b GDPR serves as legal basis. This also applies to processing that is required for the execution of pre-contractually measures. If such processing is required to maintain a legitimate interest of our company or a third party, and if the interests, basic rights and fundamental freedoms of the data subject do not outweigh the former interest, Section 6 Subsection 1 lit. f GDPR serves as legal basis for such processing.

III. Data deletion and duration of storage
Personal data of the data subject will be deleted or blocked as soon as the purpose for storing such data no longer applies. Storage beyond such a period can be effected if such storage is prescribed by the European or national legislative body in provisions pertaining to European Union law or other provisions the data subject is subject to. Blocking or deletion of data is also effected if a storage period expires that is prescribed by the cited standards, unless there is a requirement for further storage of such data to enter into a contract or to execute a contract.

4. Provisioning of website and creation of logfiles

I. Description and scope of data processing

Any time our web page is visited, our system collects data and information in an automated fashion from the computer system of the accessing computer. The following data is collected in the process: (1) Information regarding the browser type and the version used (2) The operating system of the user (3) The internet service provider of the user (4) The IP address of the user (5) Date and time of access (6) Websites that are accessed by the system of the user via our website

II. Legal basis for the processing of data

Legal basis for the temporary storage of data and the logfiles is Section 6 Subsection 1 lit. f GDPR.

III. Purpose of data processing
The temporary storage of the IP address by the system is necessary to facilitate delivery of the website to the computer of the user. To do so, the IP address of the user must remain stored for the duration of the session. Storing of logfiles is effected to ensure the functionality of the website. In addition, such data helps us to optimize the website and to ensure the security of our information technology systems. An analysis of such data for marketing purposes will not be carried out in this context.

IV. Duration of storage

Data is deleted as soon as it is no longer required to fulfill the purpose of its collection. In the event of collection of data for the provisioning of the website this is the case whenever the respective session ends. In the event of storing of data in logfiles this is after seven days the case at the latest. Storage to exceed such a period is not possible. In such a case, the IP addresses of the users are deleted or redacted so that an allocation of the accessing client is no longer possible.

V. Option for objection and removal

Collection of data for the provisioning of the website and storing of data in logfiles is required for the operation of the web page. Consequently, the user has no possibility to object.

5. Use of cookies

I. Description and scope of data processing

We use cookies to make our website more user-friendly. Some elements of our web page require that the accessing browser can also be identified when the user moves from one page to the next. No personal data is collected in the process. To do so, the following files are stored and transmitted in the cookies: (1) fonts = standard cookie variable used by us to reload the fonts in the browser after a page refresh. (2) fullcss = standard cookie variable used by us to reload the CSS file in the browser after a page refresh. Maximum cookie lifetime: 730 days In addition, we use on our website cookies that enable an analysis of the surfing behavior of users. 

When visiting our website, the users are informed via web banner about the use of cookies for analytical purposes and referred to this data privacy statement. In this context, it is also pointed out how the storing of cookies can be disabled in the browser settings. This service is provided via the Consent Manager of the Piwik PRO Analytics Suite. 

Analysis cookies are used to improve the quality of our website and its content. Through the analysis cookies, we learn how the website is used and can thus constantly optimize our offer.

II. Legal basis for the processing of data

Legal basis for the processing of personal data while using technically required cookies is Section 6 Subsection 1 lit. f GDPR. Legal basis for the processing of personal data while using cookies for analytical purposes is Section 6 Subsection 1 lit. a GDPR if the respective consent of the user is on hand.

III. Purpose of data processing
The purpose of using technically required cookies is the simplification of use of websites for the users. Some functions or our web page cannot be provided without the use of cookies. For such it is necessary that the browser is also recognized when the user moves from one page to the next. We need cookies for the following applications:
(1) fonts = standard cookie variable used by us to reload the fonts in the browser after a page refresh.
(2) fullcss = standard cookie variable used by us to reload the CSS file in the browser after a page refresh.

Maximum cookie lifetime: 730 days

User data collected via technically required cookies is not used to create user profiles. The use of analytical cookies also serves to improve the quality of our website and its content. From analytical cookies we gain knowledge of how the website is used; we are then able to constantly optimize our services.

IV. Duration of storage, option for objection and removal

Cookies are stored on the computer of the user and transmitted from such to our website. This is why you as the user have full control of the use of cookies. By changing your browser’s settings, you may disable or limit the transmission of cookies. Already stored cookies can be deleted at any time. This can also be done in an automated fashion. If cookies are disabled for our website, it is possible that not all functions of the website may be used to the full extent.

6. Newsletter

I. Description and scope of data processing

On our web page, there is the option to subscribe to a free newsletter. During the registration for the newsletter, data from the input mask added by iFrame is transmitted to the service provider Constant Contact commissioned by us for email marketing software providers. The following data is collected: – Email address – First name – Last name – Company – State Furthermore, the following data is collected upon registration: – Date and time of registration As part of the registration process, consent of the user is obtained to process the aforementioned data. We also refer to this data privacy statement. In connection with the processing of data for the sending of newsletters, with the exception of the provider of email marketing software, data is not forwarded to third parties. Such data is only used for the newsletter to be sent to you.

II. Legal basis for the processing of data

Legal basis for the processing of data after registration for the newsletter by the user is Section 6 Subsection 1 lit. a GDPR if the consent of the user is on hand. To the extent this pertains to the sending of a newsletter in line with membership to registered data of our database, legal basis is Section 6 Subsection 1 lit. b GDPR.

III. Purpose of data processing
If contact is established via email, our required legitimate interest is also in the processing of such data. Other personal data processed during the sending process only serve to prevent misuse of the contact form and to ensure the security of our information technology systems.

IV. Duration of storage

Data is deleted as soon as it is no longer required to fulfill the purpose of its collection. The email address of the user is therefore stored for as long as the newsletter subscription is active.

V. Newsletter tracking

To optimize our newsletter offer, we use personalized newsletter tracking. In this context, besides the email address, our service provider Constant Contact also collects activities connected to the newsletters (click behavior).

VI. Option for objection and removal

A newsletter subscription may be cancelled by the respective user at any time. A special link is provided in every newsletter for this purpose.
Alternatively, you may also send an email to unsubscribe(at)gaccmidwest.org.

7. E-Mail contact

I. Description and scope of data processing

You may contact AURA Process Heat LP via the provided email addresses. In such a case, the personal data of the user transmitted via email is stored. In this context, such data is not forwarded to third parties. Such data is only used for the processing of the conversation.

II. Legal basis for the processing of data

Legal basis for the processing of data transmitted in line with the sending of an email is Section 6 Subsection 1 lit. f GDPR. If the purpose of the contact via email is the entering into a contract, the additional legal basis for processing is Section 6 Subsection 1 lit. b GDPR.

III. Purpose of data processing
If contact is established via email, our required legitimate interest is also in the processing of such data. Other personal data processed during the sending process only serve to prevent misuse of the contact form and to ensure the security of our information technology systems.

IV. Duration of storage

If contact is established via email, our required legitimate interest is also in the processing of such data. Other personal data processed during the sending process only serve to prevent misuse of the contact form and to ensure the security of our information technology systems.

V. Option for objection and removal

The user has the option to revoke their consent for the processing of personal data. If the user contacts us via email, they may object at any time to the storing of their personal data. In such a case, the conversation cannot be continued. 
You may send your revocation of consent and objection to storage in writing via email to 
All personal data stored in the process of establishing contact will be deleted in such a case.

8. Forwarding of personal data to third parties

I. Website operators

In line with processing, personal data is forwarded to the agency commissioned to run the website as well as to the technical service provider. Such is regulated via a corresponding agreement with the service provider.

II. YouTube videos

In some instances, we have embedded YouTube videos on our website that are stored on the servers of the provider YouTube and that are playable by our website via such embedding. Embedding of the videos is carried out with the activated option for advanced data privacy settings. If you play these videos, YouTube cookies and DoubleClick cookies are stored on your computer, and data is potentially transmitted to Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, as the operator of YouTube. When playing videos stored by YouTube, according to current information, at the very minimum the following data is transmitted to Google Inc. as operator of YouTube and operator of the DoubleClick network: IP address and cookie ID, the specific address of our accessed page, system date and time of access, your browser ID. Transmission of such data is carried out independent of whether you have a Google user account via which you are logged in or you do not have a user account. If you are logged in, such data is potentially directly allocated to your account by Google. If you do not want such allocation to your profile, you have to log out prior to activating the playback button for the video. YouTube or Google Inc. store such data as usage profiles and, if applicable, use such for purposes of marketing, market research and/or for the demand-driven design of their websites. Such an analysis is carried out in particular (also for users who are not logged in) to provide demand-driven advertising and to inform other users about your activities on our website. You have the right to object to the creation of such usage profiles; to exercise your right, you will have to contact Google as the operator of YouTube.

III. Google Maps
This website uses the web mapping service Google Maps of Google Inc. By using this website you give your consent to the collection, processing and exploitation of data potentially collected in an automated fashion by Google and its representatives. Terms of use of Google Maps Further information pertaining to the purpose and scope of data collection and processing by Google can be found on this information page.

9. Provision of online services and web hosting

In order to provide our online services securely and efficiently, we use the services of one or more web hosting providers from whose servers (or servers they manage) the online services can be accessed. For these purposes, we may use infrastructure and platform services, computing capacity, storage space and database services, as well as security and technical maintenance services.

The data processed within the framework of the provision of the hosting services may include all information relating to the users of our online services that is collected in the course of use and communication. This regularly includes the IP address, which is necessary to be able to deliver the contents of online services to browsers, and all entries made within our online services or from websites.

E-mail Sending and Hosting: The web hosting services we use also include sending, receiving and storing e-mails. For these purposes, the addresses of the recipients and senders, as well as other information relating to the sending of e-mails (e.g. the providers involved) and the contents of the respective e-mails are processed. The above data may also be processed for SPAM detection purposes. Please note that e-mails on the Internet are generally not sent in encrypted form. As a rule, e-mails are encrypted during transport, but not on the servers from which they are sent and received (unless a so-called end-to-end encryption method is used). We can therefore accept no responsibility for the transmission path of e-mails between the sender and reception on our server.

Collection of Access Data and Log Files: We, ourselves or our web hosting provider, collect data on the basis of each access to the server (so-called server log files). Server log files may include the address and name of the web pages and files accessed, the date and time of access, data volumes transferred, notification of successful access, browser type and version, the user’s operating system, referrer URL (the previously visited page) and, as a general rule, IP addresses and the requesting provider.

The server log files can be used for security purposes, e.g. to avoid overloading the servers (especially in the case of abusive attacks, so-called DDoS attacks) and to ensure the stability and optimal load balancing of the servers .

Processed data types: Content data (e.g. text input, photographs, videos), Usage data (e.g. websites visited, interest in content, access times), Meta/communication data (e.g. device information, IP addresses).

Data subjects: Users (e.g. website visitors, users of online services).

Purposes of Processing: Provision of our online services and usability, Provision of contractual services and customer support.

Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR).

Services and service providers being used:

WordPress.com: Hostingplattform für Blogs / Websites; Service provider: Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA; Website: https://wordpress.com; Privacy Policy: https://automattic.com/privacy/.

DomainFactory: Services in the field of the provision of information technology infrastructure and related services (e.g. storage space and/or computing capacities); Service provider: domainfactory GmbH, Oskar-Messter-Str. 33, 85737 Ismaning, Germany; Website: https://www.df.eu; Privacy Policy: https://www.df.eu/de/datenschutz.

Contacting us

When contacting us (e.g. by contact form, e-mail, telephone or via social media), the data of the inquiring persons are processed insofar as this is necessary to answer the contact enquiries and any requested activities.

The response to contact enquiries within the framework of contractual or pre-contractual relationships is made in order to fulfil our contractual obligations or to respond to (pre)contractual enquiries and otherwise on the basis of the legitimate interests in responding to the enquiries.

Processed data types: Inventory data (e.g. names, addresses), Contact data (e.g. e-mail, telephone numbers), Content data (e.g. text input, photographs, videos), Payment Data (e.g. bank details, invoices, payment history), Contract data (e.g. contract object, duration, customer category), Meta/communication data (e.g. device information, IP addresses).

Data subjects: Communication partner (Recipients of e-mails, letters, etc.), Customers, Users (e.g. website visitors, users of online services).

Purposes of Processing: Contact requests and communication, Managing and responding to inquiries, Feedback (e.g. collecting feedback via online form), Polls and Questionnaires (e.g. surveys with input options, multiple choice questions).

Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR), Legitimate Interests (Article 6 (1) (f) GDPR), Performance of a tasks carried out in the public interest (Article 6 (1) (e) GDPR).

Services and service providers being used:

HubSpot: Customer relations and service software (management of customer inquiries from various channels), ticketing system, feedback, satisfaction and other surveys; Service provider: HubSpot, Inc., 25 First St., 2nd floor, Cambridge, Massachusetts 02141, USA; Website: https://www.hubspot.de; Privacy Policy: https://legal.hubspot.com/privacy-policy.

Web Analysis, Monitoring and Optimization

Web analysis is used to evaluate the visitor traffic on our website and may include the behaviour, interests or demographic information of users, such as age or gender, as pseudonymous values. With the help of web analysis we can e.g. recognize, at which time our online services or their functions or contents are most frequently used or requested for repeatedly, as well as which areas require optimization.

In addition to web analysis, we can also use test procedures, e.g. to test and optimize different versions of our online services or their components.

For these purposes, so-called user profiles can be created and stored in a file (so-called “cookie”) or similar procedures in which the relevant user information for the aforementioned analyses is stored. This information may include, for example, content viewed, web pages visited and elements and technical data used there, such as the browser used, computer system used and information on times of use. If users have consented to the collection of their location data, these may also be processed, depending on the provider.

The IP addresses of the users are also stored. However, we use any existing IP masking procedure (i.e. pseudonymisation by shortening the IP address) to protect the user. In general, within the framework of web analysis, A/B testing and optimisation, no user data (such as e-mail addresses or names) is stored, but pseudonyms. This means that we, as well as the providers of the software used, do not know the actual identity of the users, but only the information stored in their profiles for the purposes of the respective processes.

Information on legal basis: If we ask the users for their consent to the use of third party providers, the legal basis of the processing is consent. Furthermore, the processing can be a component of our (pre)contractual services, provided that the use of the third party was agreed within this context. Otherwise, user data will be processed on the basis of our legitimate interests (i.e. interest in efficient, economic and recipient friendly services). In this context, we would also like to refer you to the information on the use of cookies in this privacy policy.

Processed data types: Usage data (e.g. websites visited, interest in content, access times), Meta/communication data (e.g. device information, IP addresses).

Data subjects: Users (e.g. website visitors, users of online services).

Purposes of Processing: Web Analytics (e.g. access statistics, recognition of returning visitors), Profiles with user-related information (Creating user profiles).

Security measures: IP Masking (Pseudonymization of the IP address).

Legal Basis: Consent (Article 6 (1) (a) GDPR), Legitimate Interests (Article 6 (1) (f) GDPR).

Services and service providers being used:

Google Analytics: web analytics; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com/intl/en/about/analytics/; Privacy Policy: https://policies.google.com/privacy.

Google Tag Manager: Google Tag Manager is a solution with which we can manage so-called website tags via an interface and thus integrate other services into our online services (please refer to further details in this privacy policy). With the Tag Manager itself (which implements the tags), for example, no user profiles are created or cookies are stored. Google only receives the IP address of the user, which is necessary to run the Google Tag Manager. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com; Privacy Policy: https://policies.google.com/privacy.

Matomo: The information generated by the cookie about your use of this website will only be stored on our server and not disclosed to third parties; Service provider: Web analytics/ reach measurement in self-hosting; Website: https://matomo.org/; Retention period: The cookies have a maximum storage period of 13 months.

Onlinemarketing

We process personal data for the purposes of online marketing, which may include in particular the marketing of advertising space or the display of advertising and other content (collectively referred to as “Content”) based on the potential interests of users and the measurement of their effectiveness.

For these purposes, so-called user profiles are created and stored in a file (so-called “cookie”) or similar procedure in which the relevant user information for the display of the aforementioned content is stored. This information may include, for example, content viewed, websites visited, online networks used, communication partners and technical information such as the browser used, computer system used and information on usage times. If users have consented to the collection of their sideline data, these can also be processed.

The IP addresses of the users are also stored. However, we use provided IP masking procedures (i.e. pseudonymisation by shortening the IP address) to ensure the protection of the user’s by using a pseudonym. In general, within the framework of the online marketing process, no clear user data (such as e-mail addresses or names) is secured, but pseudonyms. This means that we, as well as the providers of online marketing procedures, do not know the actual identity of the users, but only the information stored in their profiles.

The information in the profiles is usually stored in the cookies or similar memorizing procedures. These cookies can later, generally also on other websites that use the same online marketing technology, be read and analyzed for purposes of content display, as well as supplemented with other data and stored on the server of the online marketing technology provider.

Exceptionally, clear data can be assigned to the profiles. This is the case, for example, if the users are members of a social network whose online marketing technology we use and the network links the profiles of the users in the aforementioned data. Please note that users may enter into additional agreements with the social network providers or other service providers, e.g. by consenting as part of a registration process.

As a matter of principle, we only gain access to summarised information about the performance of our advertisements. However, within the framework of so-called conversion measurement, we can check which of our online marketing processes have led to a so-called conversion, i.e. to the conclusion of a contract with us. The conversion measurement is used alone for the performance analysis of our marketing activities.

Unless otherwise stated, we kindly ask you to consider that cookies used will be stored for a period of two years.

Information on legal basis: If we ask users for their consent (e.g. in the context of a so-called “cookie banner consent”), the legal basis for processing data for online marketing purposes is this consent. Otherwise, user data will be processed on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online services. In this context, we would also like to refer you to the information on the use of cookies in this privacy policy.

Facebook Pixel and Custom Audiences (Custom Audiences): With the help of the Facebook pixel (or equivalent functions, to transfer Event-Data or Contact Information via interfaces or other software in apps), Facebook is on the one hand able to determine the visitors of our online services as a target group for the presentation of ads (so-called “Facebook ads”). Accordingly, we use Facebook pixels to display Facebook ads placed by us only to Facebook users and within the services of partners cooperating with Facebook (so-called “audience network” https://www.facebook.com/audiencenetwork/ ) who have shown an interest in our online services or who have certain characteristics (e.g. interests in certain topics or products that are determined on the basis of the websites visited) that we transmit to Facebook (so-called “custom audiences”). With the help of Facebook pixels, we also want to ensure that our Facebook ads correspond to the potential interest of users and do not appear annoying. The Facebook pixel also enables us to track the effectiveness of Facebook ads for statistical and market research purposes by showing whether users were referred to our website after clicking on a Facebook ad (known as “conversion tracking”).

We are jointly responsible (so-called “joint-controllership”) with Facebook Ireland Ltd. for the collection or transmission (but not the further processing) of “event data” that Facebook collects or receives as part of a transmission for the following purposes using the Facebook pixel and comparable functions (e.g. APIs) that are implemented in our online services: a) displaying content advertising information that matches users’ presumed interests; b) delivering commercial and transactional messages (e.g. b) delivering commercial and transactional messages (e.g., addressing users via Facebook Messenger); c) improving ad delivery and personalizing features and content (e.g., improving recognition of which content or advertising information is believed to be of interest to users). We have entered into a special agreement with Facebook (“Controller Addendum”, https://www.facebook.com/legal/controller_addendum), which specifically addresses the security measures that Facebook must take (https://www.facebook.com/legal/terms/data_security_terms) and in which Facebook has agreed to comply with the rights of data subjects (i.e., users can, for example, submit information access or deletion requests directly to Facebook). Note: If Facebook provides us with measurements, analyses and reports (which are aggregated, i.e. do not contain information on individual users and are anonymous to us), then this processing is not carried out within the scope of joint responsibility, but on the basis of a DPA (“Data Processing Terms”, https://www.facebook.com/legal/terms/dataprocessing), the “Data Security Conditions” (https://www.facebook.com/legal/terms/data_security_terms) and, with regard to processing in the USA, on the basis of Standard Contractual Clauses (“Facebook EU Data Transfer Addendum, https://www.facebook.com/legal/EU_data_transfer_addendum). The rights of users (in particular to access to information, erasure, objection and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook.

Processed data types: Usage data (e.g. websites visited, interest in content, access times), Meta/communication data (e.g. device information, IP addresses), Event Data (Facebook) (“Event Data” is data that can be transmitted from us to Facebook, e.g. via Facebook pixels (via apps or other means) and relates to persons or their actions; the data includes, for example, information about visits to websites, interactions with content, functions, installations of apps, purchases of products, etc.; Event data is processed for the purpose of creating target groups for content and advertising information (Custom Audiences); Event Data does not include the actual content (such as written comments), login information, and Contact Information (such as names, email addresses, and phone numbers). Event Data is deleted by Facebook after a maximum of two years, the Custom Audiences created from them with the deletion of our Facebook account).

Data subjects: Users (e.g. website visitors, users of online services).

Purposes of Processing: Marketing, Profiles with user-related information (Creating user profiles), Remarketing, Conversion tracking (Measurement of the effectiveness of marketing activities), Affiliate Tracking, Custom Audiences (Selection of relevant target groups for marketing purposes or other output of content).

Security measures: IP Masking (Pseudonymization of the IP address).

Legal Basis: Consent (Article 6 (1) (a) GDPR), Legitimate Interests (Article 6 (1) (f) GDPR).

Opt-Out: We refer to the privacy policies of the respective service providers and the possibilities for objection (so-called “opt-out”). If no explicit opt-out option has been specified, it is possible to deactivate cookies in the settings of your browser. However, this may restrict the functions of our online offer. We therefore recommend the following additional opt-out options, which are offered collectively for each area:a) Europe: https://www.youronlinechoices.eu. b) Canada: https://www.youradchoices.ca/choices. c) USA: https://www.aboutads.info/choices. d) Cross-regional: https://optout.aboutads.info.

Services and service providers being used:

Google Tag Manager: Google Tag Manager is a solution with which we can manage so-called website tags via an interface and thus integrate other services into our online services (please refer to further details in this privacy policy). With the Tag Manager itself (which implements the tags), for example, no user profiles are created or cookies are stored. Google only receives the IP address of the user, which is necessary to run the Google Tag Manager. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com; Privacy Policy: https://policies.google.com/privacy.

Google Analytics: Online marketing and web analytics; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com/intl/en/about/analytics/; Privacy Policy: https://policies.google.com/privacy; Opt-Out: Opt-Out-Plugin: https://tools.google.com/dlpage/gaoptout?hl=en, Settings for the Display of Advertisements: https://adssettings.google.com/authenticated.

Facebook Pixel and Custom Audiences (Custom Audiences): Service provider: https://www.facebook.com, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Irland, parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/about/privacy; Opt-Out: https://www.facebook.com/settings?tab=ads.

HubSpot: Marketing software for lead generation, marketing automation and analysis of marketing activities; Service provider: HubSpot, Inc., 25 First St., 2nd floor, Cambridge, Massachusetts 02141, USA; Website: https://www.hubspot.de; Privacy Policy: https://legal.hubspot.com/privacy-policy.

Profiles in Social Networks (Social Media)

We maintain online presences within social networks and process user data in this context in order to communicate with the users active there or to offer information about us. We would like to point out that user data may be processed outside the European Union. This may entail risks for users, e.g. by making it more difficult to enforce users’ rights.

In addition, user data is usually processed within social networks for market research and advertising purposes. For example, user profiles can be created on the basis of user behaviour and the associated interests of users. The user profiles can then be used, for example, to place advertisements within and outside the networks which are presumed to correspond to the interests of the users. For these purposes, cookies are usually stored on the user’s computer, in which the user’s usage behaviour and interests are stored. Furthermore, data can be stored in the user profiles independently of the devices used by the users (especially if the users are members of the respective networs or will become members later on).

For a detailed description of the respective processing operations and the opt-out options, please refer to the respective data protection declarations and information provided by the providers of the respective networks.

Also in the case of requests for information and the exercise of rights of data subjects, we point out that these can be most effectively pursued with the providers. Only the providers have access to the data of the users and can directly take appropriate measures and provide information. If you still need help, please do not hesitate to contact us.

Facebook: We are jointly responsible (so called “joint controller”) with Facebook Ireland Ltd. for the collection (but not the further processing) of data of visitors to our Facebook page. This data includes information about the types of content users view or interact with, or the actions they take (see “Things that you and others do and provide” in the Facebook Data Policy: https://www.facebook.com/policy), and information about the devices used by users (e.g., IP addresses, operating system, browser type, language settings, cookie information; see “Device Information” in the Facebook Data Policy: https://www.facebook.com/policy). As explained in the Facebook Data Policy under “How we use this information?” Facebook also collects and uses information to provide analytics services, known as “page insights,” to site operators to help them understand how people interact with their pages and with content associated with them. We have concluded a special agreement with Facebook (“Information about Page-Insights”, https://www.facebook.com/legal/terms/page_controller_addendum), which regulates in particular the security measures that Facebook must observe and in which Facebook has agreed to fulfill the rights of the persons concerned (i.e. users can send information access or deletion requests directly to Facebook). The rights of users (in particular to access to information, erasure, objection and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook. Further information can be found in the “Information about Page Insights” (https://www.facebook.com/legal/terms/information_about_page_insights_data).

Processed data types: Contact data (e.g. e-mail, telephone numbers), Content data (e.g. text input, photographs, videos), Usage data (e.g. websites visited, interest in content, access times), Meta/communication data (e.g. device information, IP addresses).

Data subjects: Users (e.g. website visitors, users of online services).

Purposes of Processing: Contact requests and communication, Feedback (e.g. collecting feedback via online form), Marketing.

Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR).

Services and service providers being used:

Instagram: Social network; Service provider: Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA, , Mutterunternehmen: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; Website: https://www.instagram.com; Privacy Policy: https://instagram.com/about/legal/privacy.

Facebook: Social network; Service provider: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Irland, parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/about/privacy; Opt-Out: Settings for advertisements: https://www.facebook.com/settings?tab=ads.

LinkedIn: Social network; Service provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; Website: https://www.linkedin.com; Privacy Policy: https://www.linkedin.com/legal/privacy-policy; Opt-Out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

YouTube: Social network and video platform; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Privacy Policy: https://policies.google.com/privacy; Opt-Out: https://adssettings.google.com/authenticated.

 Plugins and embedded functions and content

Within our online services, we integrate functional and content elements that are obtained from the servers of their respective providers (hereinafter referred to as “third-party providers”). These may, for example, be graphics, videos or city maps (hereinafter uniformly referred to as “Content”).

The integration always presupposes that the third-party providers of this content process the IP address of the user, since they could not send the content to their browser without the IP address. The IP address is therefore required for the presentation of these contents or functions. We strive to use only those contents, whose respective offerers use the IP address only for the distribution of the contents. Third parties may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. The “pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user’s device and may include technical information about the browser and operating system, referring websites, visit times and other information about the use of our website, as well as may be linked to such information from other sources.

Information on legal basis: If we ask users for their consent (e.g. in the context of a so-called “cookie banner consent”), the legal basis for processing is this consent. Otherwise, user data will be processed on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online services. We refer you to the note on the use of cookies in this privacy policy.

Processed data types: Usage data (e.g. websites visited, interest in content, access times), Meta/communication data (e.g. device information, IP addresses), Inventory data (e.g. names, addresses), Contact data (e.g. e-mail, telephone numbers), Content data (e.g. text input, photographs, videos).

Data subjects: Users (e.g. website visitors, users of online services).

Purposes of Processing: Provision of our online services and usability, Marketing, Profiles with user-related information (Creating user profiles).

Legal Basis: Consent (Article 6 (1) (a) GDPR), Legitimate Interests (Article 6 (1) (f) GDPR), Performance of a contract and prior requests (Article 6 (1) (b) GDPR).

Services and service providers being used:

LinkedIn plugins and contents: LinkedIn plugins and contents – This can include content such as images, videos or text and buttons with which users can share content from this online service within LinkedIn. Service provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; Website: https://www.linkedin.com; Privacy Policy: https://www.linkedin.com/legal/privacy-policy; Opt-Out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

YouTube videos: Video contents; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, , parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://www.youtube.com; Privacy Policy: https://policies.google.com/privacy; Opt-Out: Opt-Out-Plugin: https://tools.google.com/dlpage/gaoptout?hl=en, Settings for the Display of Advertisements: https://adssettings.google.com/authenticated.

10. Rights of the data subject

You have the following rights according to the EU General Data Protection Regulation:
If your personal data is processed, you have to right to obtain information regarding the storage of your personal data (Section 15 GDPR).
If incorrect personal data is processed, you have the right to correction of such (Section 16 GDPR).
If legal requirements are given, you have the right to request the deletion or limitation of processing, and you have the right to object to such processing (Sections 17, 18 and 21 GDPR).
If you have given your consent to data processing or if a contract exists pertaining to data processing and if such data processing is carried out via automated processes, you have a right to data portability where applicable (Section 20 GDPR). 

Should you exercise your above-mentioned rights, AURA Process Heat LP will review whether statutory requirements are met. For appeals pertaining to data privacy laws, you may contact the respective supervisory authority.